In our experience, taking action against online infringements is highly effective. Beyond shutting down the many fraudulent websites, we also managed to remove a total of 16,333 fake ads last year. These were found on well-established e-commerce platforms such as Amazon.
That’s why we feel frustrated when we repeatedly hear claims that combating fraud isn’t feasible. Because it absolutely is. The key is to approach the task thoroughly and systematically: first, identify the scope of the infringements, then assess them, and finally ensure their removal. While you can try to handle it yourself, we do not recommend doing so for several reasons.
First and foremost, we’ve developed our own tools, enabling us to quickly and effectively map the fraud. Simply put, we uncover more than you would on your own. Additionally, our legal team is well-trained in assessing what needs to be removed and knows how to approach the right parties and take the necessary steps to have the fraud taken down. Here, it’s crucial to know exactly who to contact and how to approach them, as the method and sender make a big difference. Approaching the matter as a law firm carries significantly more weight than reaching out as, for example, an e-commerce manager or marketing executive.
Online brand protection is an ongoing process. We recommend establishing continuous monitoring and actively enforcing your brand at all times. This way, fraud can be kept at bay.
