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Online Brand Protection

Perhaps the most dedicated brand protection you can find.

Online Brand Protection

We refuse to accept that online criminals trade on our clients’ reputation. We work hard to have scam webshops closed and to have ads for counterfeits removed. Allow us to fight for your products and your trademark.

You may think that combatting scam webshops and counterfeits is a very costly and complex affair. But do not despair; it is our stated aim to help our clients as quickly and efficiently as possible. In all modesty, we have a success rate of close to 100 per cent. Having specialised in online brand protection for many years, we have developed a process that makes it far less costly than you might think. We have a partnership with Maersk on online brand protection and enforcement of IP rights.

Cross-disciplinary team of specialists

One of the great benefits of working with us to protect your brand online is that we have the required IT and legal competencies under one roof. This makes us highly effective and enables us to enforce your rights more forcefully.

First, we have employees who perform the initial technical searches to identify scam webshops and counterfeits infringing your rights. Then, our legal specialists take charge, handling the process that will result in the scam webshops being closed, scam ads being removed and the infringements of your brand being brought to an end. We assist DK Company to get rid of scams and counterfeits.

How does online brand protection work?

One of the most important things is to be proactive and to intervene before any damage is done and the counterfeits reach the consumers. We have built competencies, developed several IT tools and have a process that enables us to systematically monitor, identify and remove scam webshops before your customers take the bait.

We find counterfeits on scam webshops, social media and established online retailers, such as Alibaba and eBay, with which we maintain a close and direct dialogue. We also monitor domains with a view to detecting early any infringing domains. A special strength of ours is the speed with which we get things done. We have several examples of clients that fought in vain for a long time, sometimes for years, to have specific domains closed, where – when we became involved – we managed to put a stop to the scam using our expertise and special targeted efforts.

How do you protect yourself against unlawful online sales?

The first step is to discover that an infringement is taking place. The next step is to react to the infringement in time to prevent dilution of your company’s trademark or loss of your rights.

We offer our clients a full-package service, and we are dedicated to making things easy for our clients. We do not just perform computer-generated searches and send you raw data. Our specialists always perform a legal assessment of all the data and take the steps necessary to put a stop to any infringements. All of this is embedded in a continuous process, in which you, as a client, are only involved in any rare issues of doubt or ambiguity.

Focus areas for online brand protection

Scam webshops

The principle behind scam webshops is that they pretend to sell products from well-known brands, which they in fact do not have. The webshop is a scam designed with original images and correct product information, making it appear professional and legitimate – typically with prices far below the recommended retail price. However, after the order is placed, the product is never delivered or the customer receives a product that is quite different from the one ordered.

Perhaps your company has been the victim of scam webshops – webshops operated by unknown, often foreign, criminals pretending to sell your company’s products? Perhaps you don’t know that you have been a victim. We specialise in performing extensive searches designed to discover this type of online infringement, and quite frequently our clients are surprised at how many times they have fallen victim to scams.

When the customer receives a copy of your product, it may harm your company and your brand, because counterfeits tend to be of inferior quality. The risk is that, in future, the customer will associate the poor experience with your product and trademark. There is also the risk that the customer might find the product okay – causing you to lose revenue.

Five tips on fighting infringements on Amazon

Here are five simple tips that have proven effective in combatting infringements:

  1. Maintain a presence in all profitable markets, either through your own organisation or through dealers or distributors. A number of platforms provide tools that enable IP rights holders to strengthen their businesses. One of them is Amazon Brand Registry, a functionality on the Amazon site, where you can build promotional pages and avail yourself of enhanced protection features.
  2. Apply for the relevant IP rights, especially in the EU and China, such as trademarks enabling you to protect against the misuse of search words or perhaps the often overlooked, but inexpensive and effective, design right for enforcement against counterfeits.
  3. Apply effective and verifiable pricing management, so imitations can be distinguished from originals.
  4. Make sure your distributors use your marketing material, including your trademarks and images, partly to be able to identify infringements, but mainly to position your brand with consumers and build trust.

Allow us to protect you brand online

Attorney-at-law, Brand Protection Specialist

Sabrina Uhrenholt

T +45 8930 9786 · M +45 2029 7830 ·

Senior Brand Protection Specialist

Patrick Lykke Knudsen

T +45 8930 9789 · M +45 2616 7928 ·

Partner, European Trademark & Design Attorney

Charlotte Rask Boddum

T +45 8930 9793 · M +45 2895 8550 ·

Partner, Attorney-at-law (L)

Nick Lissner

T +45 8930 9791 · M +45 2870 5410 ·

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We already help these companies with online brand protection