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News · 12.06.2025

Patrade Initiates Collaboration with Denmark’s Uncrowned Design King

We are proud to welcome Timothy Jacob Jensen as a new client here at Patrade. When it comes to design, there are hardly any in Denmark – or the rest of the world – with the same credentials. Advising on design protection is one of our core competencies, and it is a pleasure to have the opportunity to protect some of the most iconic designs.

Timothy is not only known for his sharp eye and iconic style; he is Denmark’s most award-winning designer and was named Designer of the Year in China in 2017 – a remarkable recognition in the world’s most populous country.

Timothy grew up immersed in Denmark’s design heritage as part of the country’s oldest and most influential design family. We meet him at the unique house and design studio located right by the Limfjord in Hejlskov, east of Skive. The place was the setting of his childhood and now functions as a creative powerhouse and home.

Soon, however, he will be heading to Guangdong, China, where he will live and work as an associate chief designer for companies including Hauswirt – one of China’s fastest-growing appliance brands. There, he has designed the company’s new headquarters and several of their popular products.

Design protection is a natural part of Timothy’s work. He began his career at just 16 and has since left his mark on everything from wristwatches (including pieces exhibited at MoMA in New York) and sunglasses to packaging design for Thise Dairy and sound systems for Bang & Olufsen.

“It’s important to me to collaborate with people who understand the value of protecting creative work. Patrade is the leading IP advisor in the Nordics, and I’m truly happy to have them as a permanent part of my team,” says Timothy about the collaboration.

At Patrade, we’re excited to advise on the protection of some of Denmark’s most visionary and iconic designs.

“We are incredibly pleased that Timothy has chosen us as his advisors, and we very much look forward to following his work and new, innovative products up close,” says partner Charlotte Rask Boddum.

Besøg Timothys hjemmeside og se eksempler på hans arbejde

Partner, European Trademark & Design Attorney

Charlotte Rask Boddum

T +45 8930 9793 · M +45 2895 8550 · crb@patrade-legal.dk