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News · 28.07.2021

Patrade appoints new CEO

Press release

Danish IP consultancy firm Patrade brings in strong profile to develop the business.

Anette Bach comes from a position as CEO in the communications industry where she headed up the transformation of Datagraf from a graphics production house into OTW, today a full-service content agency. Annette also previously served as managing director of MediaCom Aarhus.

Annette Bach
“The appointment of Annette Bach will enable us to continue the very positive process of change which our company is currently undergoing. Her experience and personality are what it takes to succeed in this job,” says Patrade chairman Finn Kjærgaard, and he adds:

“Patrade’s management is currently implementing an ambitious strategy, a task requiring deep organisational and management insights. With her experience and solid understanding of management and corporate culture, Annette will be able to actively support the changes and the process currently in progress. I’m confident that together with the rest of our management team and our owners, she’ll be instrumental in executing our new strategy.”

The owners of Patrade echo Finn Kjærgaard’s comments:

“I’m delighted that we’ve been able to attract such a strong candidate to our team. Given Annette’s background, I’m confident that she’ll contribute to solving the tasks we’re facing, and I truly look forward to working with her,” says Charlotte Rask Boddum, partner at Patrade.

Annette Bach also looks forward to joining the Patrade team:

“I see it as a great privilege to join Patrade’s management team. I look forward to bringing my experience in the fields of commercialisation, digitisation and management into play and to taking up the position as CEO of Patrade: a firm that builds on a solid foundation and for which I see great growth and development potential,” says Annette Bach.

Annette Bach will join Patrade on 20 September 2021. She replaces Benny B. Laursen, who will resign on 31 July to devote his time to board duties. Charlotte Rask Boddum, partner at Patrade, will serve as interim CEO during the transition period.

For further information, please contact

Finn Kjærgaard, chairman, tel. +45 4085 6865.
Charlotte Rask Boddum, partner, tel. +45 2895 8550.

PR photo – Photographer Nellie Møberg

Annette Bach will join Patrade as the company’s new CEO on 20 September 2021.

About Patrade (PAtentTRAdemarkDEsign)

Patrade is one of Denmark’s leading full-service IP consultancy firms. Patrade’s consultants and attorneys-at-law advise on all aspects of intellectual property law, ranging from strategic considerations to registration and enforcement of intellectual property rights such as patents, trademarks and design. Patrade has more than 70 employees working in Aarhus (head office), Aalborg and Copenhagen. The company consists of Patrade A/S and Patrade Legal Advokatanpartsselskab.

Further information

Partner, European Trademark & Design Attorney

Charlotte Rask Boddum

T +45 8930 9793 · M +45 2895 8550 ·