The IP market is evolving. The IP firm of the future must not only protect companies’ innovations but also help them create commercial value from them. This places new demands on the use of technology, data and digital solutions.
Patrade has already made significant investments in digital development, including Online Brand Protection and client platforms. With the appointment of Hans Peder Houe, the company is now taking the next step in the development of its digital landscape.
“Technology and AI will play an increasingly important role in the future of IP advisory services. This applies both to our internal processes and to the solutions we offer our clients. It is therefore essential that we have the right expertise to identify, develop and scale digital solutions that create real value. In Hans Peder, we have found a highly experienced profile who combines technology, digital strategy and commercial understanding,” says Annette Bach, CEO and Managing Partner at Patrade.
Hans Peder Houe has many years of experience in digital transformation, AI and the use of data. He has previously worked for organisations including IBM and Ernst & Young and most recently ran his own consultancy. He also has extensive experience in leading digital projects in collaboration with executive teams, developers and employees.
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As Head of Digital Development, he will be responsible for establishing and leading Patrade’s new Digital Development department. The department will work closely with the company’s IT department, management and subject-matter specialists on areas including AI, automation, client platforms and digital solutions.
“Patrade has a strong professional foundation and has already taken important steps in digital development. I see considerable potential in combining its specialist expertise with technology and data, enabling us to create even better solutions for our clients while making our internal processes more efficient. I look forward to turning these opportunities into concrete solutions,” says Hans Peder Houe.
Hans Peder Houe takes up his position on 1 October and will be based at Patrade’s Aarhus office. This is the third time in less than a year that Patrade has strengthened its digital initiative by bringing in a high-calibre profile, underlining the company’s ambition to support the future of IP advisory services with new technology.
For further information
CEO Annette Bach | +45 5144 0651 | anb@patrade.dk
