Press release 4 September 2026
For several years, Patrade has invested significantly in developing Online Brand Protection, which combines technology, continuous monitoring and legal assessment, enabling companies to identify, prioritise and address digital infringements without having to manage the day-to-day process themselves.
The company is now strengthening the commercial management of the business area with the appointment of Rene Hartung.
“Online Brand Protection is a strategic growth area for Patrade. We have already built a strong professional and technological platform, and with Rene, we are gaining an experienced commercial leader who can turn our potential into further growth and even better results for our clients. He combines sharp commercial acumen with solid international leadership experience and a strong understanding of technology. That is exactly the profile we need for the next phase,” says Annette Bach, CEO and Managing Partner at Patrade.
Rene Hartung has many years of experience in commercial leadership, international business development, technology and digital transformation. He has worked across retail, telecommunications and SaaS solutions and has experience from established international companies as well as startups and scaleups.
Most recently, he served as CEO of Y-connection. Previously, he was, among other roles, Business to Business Director at JYSK and held several senior commercial and business strategy positions at Telenor.
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“Digital infringements are becoming both more international and more complex, while companies are looking for a simple and effective way to address them. Patrade has a strong foundation because we combine technology with legal judgement and practical enforcement. This gives our clients a solution that allows them to focus on their business while we help protect it,” says Rene Hartung.
As Commercial Director, Rene Hartung will be responsible for the overall development of Online Brand Protection. His focus will include strengthening sales, developing new markets and partnerships, and ensuring a scalable and client-oriented business.
The aim is to help even more companies protect their brands, business and customers in a digital world where infringements increasingly cross platforms and national borders and are occurring at a rapidly growing pace.
Rene Hartung took up his position on 1 September and is based at Patrade’s Aalborg office.
For further information:
CEO Annette Bach | +45 5144 0651 | anb@patrade.dk
PR photo courtesy of Patrade, photographer Louise Dybbro:
Rene Hartung has been appointed Commercial Director (CCO) of Online Brand Protection at Patrade.
About Patrade (PAtentTRAdemarkDEsign)
Patrade is a leading full-service IP consultancy encompassing both a law firm and a patent firm. Patrade specialises in patents, trademarks, designs, litigation and Online Brand Protection and provides advice throughout the entire process, from strategy and establishment to the management and enforcement of IP rights.
The company has approximately 90 employees and offices in Aarhus, Aalborg and Copenhagen.
