The jury has focused on concrete examples where AI solves valuable challenges for e-commerce. Lars’ nomination is truly well deserved. He is part of our online brand protection team, which removes a vast number of fraudulent websites and fake ads daily for our clients—many of whom rely on e-commerce as a key part of their business.
Through the use of AI, Lars has optimised our workflows for classifying IP infringement cases. His solution has not only reduced the need for manual work but also increased efficiency by up to four times. AI enables fast and precise assessments of potential infringements, leading to greater value for our clients, higher employee satisfaction, and improved efficiency.
A huge congratulations to Lars and the entire online brand protection team on this nomination! Best of luck in the next phase—we're keeping our fingers crossed for a spot on the podium when the winners are announced in April.
About the eCom Talent Award
The eCom Talent Award was launched in 2023 to celebrate e-commerce talent driving growth, efficiency, and innovation in Danish business. In 2025, we once again aim to recognise the talents and companies that Danish industry needs more of.
