Press release, 3 June 2025.
Annette Bach joined Patrade from the media industry, where she also held a CEO position. At Patrade, she has spearheaded the company’s positive development in recent years, marked by growth and a strengthened position as a leading IP specialist firm.
“I’ve drawn on my experience in leadership and business development during my time here and have focused on building the right team. I’m grateful for the trust the partners have shown me. Being invited into the group of owners is something I’m incredibly proud of. I look forward to continuing our work, as we have many exciting development projects in the pipeline,” says Annette Bach.
Partner and board member Charlotte Rask Boddum is also pleased with the expansion of the partner group:
“My fellow partners and I warmly welcome Annette into the partnership. Patrade has achieved significant growth in recent years, and Annette’s efforts have been a major driving force behind this positive development. At the same time, she has delivered measurable results internally through her strategic focus and strong collaborative skills. It is therefore with great pleasure that she now steps into an even more central role in the company’s future development,” says Charlotte Rask Boddum.
The ownership group at Patrade – which includes Patrade A/S and Patrade Legal Law Firm – now consists of nine partners. The company employs a total of 80 staff across three offices: Aarhus (headquarters), Aalborg, and Copenhagen.
Patrade specializes in intellectual property rights and the protection of intellectual property (IP) across both physical and digital markets. In particular, the company has made a name for itself in combating digital infringements such as fake websites and copycat ads. For example, last year alone they succeeded in shutting down nearly 3,000 fraudulent websites.
