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Article · 25.03.2025

How to Stop Counterfeit Goods and Similar Infringements Online?

At Patrade, we have a dedicated team of specialists who focus solely on identifying and removing counterfeit goods and infringements of intellectual property rights online.

Author: Fraud Specialist Jakob Pedersen.

Our Online Brand Protection team continuously searches for infringements across more than 100 different online platforms, including marketplaces, social media, and the internet in general. We cover both B2B and B2C platforms. Our team can handle all forms of intellectual property infringements, including trademark, design, copyright, and patent violations.

Read more about our Online Brand Protection.

Where Are Counterfeit Goods Removed?

The most significant platforms where Patrade detects numerous counterfeit products, product imitations, and other misuse of images and brands include global marketplaces such as:

  • Alibaba
  • AliExpress
  • Made-in-China
  • DHgate
  • Amazon
  • eBay
  • Temu
  • Shein

Additionally, social media platforms such as TikTok, Facebook, Pinterest, and Instagram are often used to promote counterfeit goods and product imitations through influencers and advertisements.

How to Report Counterfeit Goods?

If you are a consumer and receive a counterfeit product, it is advisable to contact the company that sells the original product. This way, they become aware of the issue and can take action.

If you are a business and discover counterfeit goods, contact Patrade immediately, as speed is crucial. We have direct contacts with several major platforms and the expertise to stop the exploitation of your brand. Read more here.

How to Stop Counterfeit Goods?

Whether you are a consumer or a business, the most effective way to stop counterfeit goods is to contact the original brand owner, so they can take action themselves.

If you are a business and discover misuse of your brand, you can reach out to us. Our lawyers and legal experts can then take the necessary steps and leverage our extensive experience and contacts with key platforms to quickly remove infringements from the internet.

Is It Illegal to Sell Counterfeit Goods?

If a product is a direct counterfeit, selling it is illegal. If it is a product imitation or a close copy, it is not always possible to prohibit it outright.

In many cases, a lawyer needs to assess whether an infringement has occurred, and sometimes, a court ruling is necessary to make a final decision. However, through our Online Brand Protection, infringements can often be removed effectively without involving courts and judges.

What Laws Regulate Counterfeit Goods?

Cases involving counterfeit goods are subject to various laws, including:

  • Marketing Law
  • Patent Law
  • Trademark Law
  • Copyright Law

Always consult a lawyer specializing in intellectual property and marketing law. They have the expertise to handle cases involving counterfeit products and product imitations.

Team Online Brand Protection

Partner, European Trademark & Design Attorney

Charlotte Rask Boddum

T +45 8930 9793 · M +45 2895 8550 · crb@patrade-legal.dk

Managing Brand Protection Counsel

Patrick Lykke

T +45 8930 9789 · M +45 2616 7928 · plk@patrade.dk

Partner, Attorney-at-law

Sabrina Uhrenholt

T +45 8930 9786 · M +45 2029 7830 · suh@patrade.dk

Brand Protection Analyst

Lukas Jensen

T +45 7020 3770 · luj@patrade-legal.dk

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